Email Marketing Trends

Email marketing has gained some serious attention in recent years. According to an estimation, the number of emails sent and received on a daily basis will reach 294 Billion by the end of this year. Businesses have finally realized the importance of personalized messages and many have made successful conversions using email marketing.

Although it takes a lot of effort to come up with an email idea that is convincing and engaging, the results are totally worth the hassle. In this particular article, you will get to know about some of the trends regarding email marketing that you need to implement in your business strategy.

  1. Using Interactive Elements

Use of visual elements in emails is not something new, but this year, you need to take things to a whole new level by implementing the use of interactive elements in your emails. In interactive emails, you use HTML and CSS to create animations, images, and other elements to engage the audience through your messages. Interactive emails allow users to browse different components or pages within the email itself via tabs and features like “Click to View”.

How To Make Your Emails Interactive?

There are several different ways to make your emails interactive for your customers. For example:

A) Provide Additional Details

To make your emails interactive, you can use hyperlinks that lead customers back to your website so that they can see additional details regarding your products directly from your email. Moreover, you can send discount coupons along with a call to action so that customers are forced to take an action for incentives.

B) Showcase Your Products

Demonstrate the special features of your products in your emails in order to convey the unique selling point of your business.

C) Make Creative Messages

Include an element of surprise in your messages to grab the attention of your customers. For example, a shiny font saying “Click Here For Free Coupon”.

As you can see, there are many forms of interactive emails that serve various purposes. You can also come up with a new idea for your business and draft emails for your customers.

  1. Smart Artificial Intelligence Applications

We are extremely grateful for the innovations made in the field of technology. With artificial intelligence, you can create better emails and convince customers to buy your products. Nowadays, you can track the purchasing patterns of your potential customers and send them personalized emails regarding the products that they have been searching for recently. This will help you grab their attention as you will be able to offer them immediate solutions to their problems.

Use the latest technological equipment to collect and analyze data in order to stay ahead of the competition. This way you will be able to predict customer interests and ongoing market trends, which will enable you to make necessary changes in your organization to meet the upcoming fads.

A) Deliver Personalized Content

Artificial intelligence has made personalization more efficient and accurate. Use smart applications to create emails so that you can customize your emails according to customer preferences.

B) Reach Your Audience at the Right Time

When it comes to email marketing, timing matters a lot. In order to execute your emails at the right time, use data that states details like opening rates, click rates and conversion rates etc.

C) Email Automation

Consider scheduling your emails for your regular clients. This will allow you to send emails in a timely manner and you will miss any of your important customers.

  1. Non-Invasive Personalization

Although it is true that technology empowers you to personalize emails, using too much of personalized content can scare your customers away. Therefore, make sure that you are using the right amount of information in your messages.

Netflix, for instance, tracks the choices of its customers and recommends movies and TV shows based on the customer’s past selections. This is still acceptable, but businesses nowadays are going one step forward by being more upfront with their customers and recording each and every move they make on online platforms. For example, if you search for a product on search engine platforms, you will start seeing ads about those products on every website that allows ad banners.

  1. Increased Used of Chatbots

According to a research survey, it is projected that by the year 2021, there will be more than 2.5 billion smartphone messaging users. Just like instant messaging, email is a trend that will continue to grow in the messaging industry. Industry Data shows that email users from all over the globe will grow from 3.8 billion to 4.3 billion by 2022. Companies are implementing the use of chatbots in their business structure to meet the increasing number of emails to ensure that messages are being circulated on time. In addition to this, they have to reply to their customers as well so that they can facilitate them in the best way possible.

We can already see email marketing and chatbots working side by side. Chatbots with machine learning ability can effectively communicate with the customers and respond to their queries just like humans. This is a major step towards the advancements because human labor can now be utilized in areas that require more human creativity. It is worth mentioning the fact that these technologies require a stable internet connection like Xfinity Internet to work properly.

  1. Creative Transaction Emails

Transactions emails are messages that include important information like order confirmation, password reset and delivery details etc. As these messages are urgent, the open rates are greater than most of the emails, therefore, use these emails as an opportunity to impress your clients by putting an extra effort in composing them.


Email marketing should be the core of your marketing strategy. Stay updated with the latest trends and implement them in your business to serve your customers effectively and efficiently. The aforementioned trends can work very well for you if you use them in the right way.